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</a> The best ideas are simple, based on what you know well, followed by hard graft to make them succeed. Take Justine Robert&rsquo;s idea to create a website to help parents pool information and advice: Mumsnet. Justine came up with the idea following a disastrous first family holiday with her one-year old twins. Mumsnet is now regarded as one of the most influential women's sites in the UK and has been hailed by politicians as a great British Institution &hellip; Does it matter that this is a 'girlie' idea? Of course not, it should be seen as a great example of recognising a need, knowing how to target the audience and having the dedication to make it happen.